A man is diagnosed with cancer and the oncologist orders treatment. The patient waits and waits and waits. He is not suicidal but thinks “What does this doctor really know?” Over the next few weeks, he gets a second opinion and then a third opinion…they are all the same: a chemotherapeutic cocktail. Meanwhile, the cancer is spreading. Begrudgingly, the man begins taking the medicine. But pride mixes with fear and he takes just one third of the prescribed dose. What does the oncologist say? If depends on the personality of the oncologist. A hopeful one will urge the patient to follow the full regime. A discouraged one will level with the man “either you follow the full regime or don’t bother taking anything”. The dishonest one says “those side-effects aren’t all that bad…”. [Joseph Henry Vogel, The Economics of the Yasuní Initiative: Climate Change as If Thermodynamics Mattered, p.78]